'Kissan Job\r'

'Introduction : story and Evolution : Kissan till now â€Acquired by Brooke cling in 1993 from UB group -Separated from Brooke Bond as an main(a) brand under HUL Kissan current scenario : Kissan jam Varieties : * yen apple * Mango * Apple * Strawberry * involved fruits Pricing : 100 gm Bottle †Rs. 22 200 gm Bottle †Rs. 47 cholecalciferol gm Bottle †Rs. 102 Promotion : * Advertising -television -print media -hoardings * gross revenue promotion Consumer sales promotion ( gifts and discount ) -Trade Sales promotion ( discounts on bulk purchase ) view : Initial Positioning : -Captured customers mind as an tack on product with normal regimens like snack, bread and so forth -In 2000, HUL rebranded â€Å"KISSAN” as â€Å"Annapurna KISSAN” Repositioning : -Alternative applications-chappathi,samosa etc -Dissolves tennsion between mother and tyke Tackling competition : * General competition : Heinz ketchup †Maggi ketchup †Sil jam †Rasna * Generic competition: * Butter * muss Distribution strategy : Place : Kissan always plays initiative as the quality is never down aim customers : Kissan jams are mainly targeting on kids and modern jejuneness who are found to be make their food more tastier and healthy and this is also beneficial for in all age groups. A large target trade for kissan jam is people who are paying invitee and hostelers.Example: Tops and Sil are the major players in this segment. induction : * 46% of try out responded that they prefer jam withbread * 90% of the jam consumer consume kissan jam * 100% of the exemplar found kissanjam to be availableanywhere * Kissan jam customers are highly loyal towards the product * Only 68% of the sample could recall advertisement of kissanjam * The ad with a credit endorsing had a higher brand recall\r\n'