Capital One

One had accumulated huge amounts of data during so many years. It is clear that they had enough data that will be the source data for the data arouses; a part of the operational layer. Another important part of this layer is the performance, it has to have a minimal impact in their system, and Capital One had dozen of analytics doing thousands of test and as a result of those tests, they were creating files that needed to be stored and also needed to be accessed. Layer. Hat reflected in the creation of files that needed to be stored and at the same time been accessed, the performance had to reflected a minimum impact on the , the creation of files that need to be stored Also, in this layer, it has to be insider to have a minimal impact In order for capital One to use their huge amount of data , First of all , Capital One had a huge amount of data. The data that Capital One had was stored in It was clear that Capital One n Thudded to use its huge amount of data in a better manner. By using data In Cuba they call it ‘The Crisis of October, here in the USA we call it â€Å"the Cuban Missile Crisis†.It was 50 years ago when the world stood still. There was the possibility Of a nuclear war, it seemed to be imminent. An American spy plane was flying over Cuba when it snapped aerial photographs of Soviet sessile sites that had the ability to strike most of the United States. Those missiles were only 90 miles away. The Soviets had never installed any missiles outside Soviet territory until now, and they were in Cuba. It seemed that Khrushchev, the leader of the Soviet Union, felt that the US would do little to resist Soviet Expansion in Cuba, since US had to cut all ties with Cuba due to its embraced to communism.What was the real reason for those missiles? Were the Soviets trying to alter the perceptions of the balance of power? Were they trying to protect the Cuban communist regime against an US threat? Were they really meant to not commit any aggressio n on the US? Nobody knows the real reason, although some people think that the introduction of those ballistic missiles into Cuba was a strategy from the Soviets to equalize the balance of power. They were hoping that this move would bolster their strategic military power and diplomatic political strength. Let's remember that these two powerful countries have always been in a political contest.With this change of the Soviet military position they could even entice Latin Americans to embrace Soviet Communism, but the US did see the deployment of missiles in Cuba as a violation of international law. It Was a serious blow to the US. It was a deliberate political challenge to its leadership. A month previous to this crisis, Kennedy warned the Soviets that if any missiles were sneaked into Cuba a conflict will arise, so we can imagine that Kennedy's reaction to the discovery of the missiles was tough; it create a very tense relation between the USA and the Soviets. It was very clear that Kennedy was deceived by the Soviets.There were many public statements that made him believe there wasn't even the slightest intention of the Soviets to install any offensive armaments in Cuba. Even the Soviet ambassador to the United States, Anatoly Dobbin had inform Kennedy that the equipment being shipped to Cuba was for defensive purposes and did not represent any threat to the US. Kennedy had to act quick and firmly due to the political pressure and also to prevent a desalination of the balance of power, plus another reason; the elections were approaching, he had to get the missiles out of Cuba (â€Å"About the Crisis,† 2012).At this point, Kennedy believed that if the Soviet Union made the move, then they will get political advantage in its global struggle with the United States because it would blow the international prestige of the USA and, at the same time, strengthen the Soviet position in the Communist world. According to the transcripts from the Coxcomb tapes and the writings, Kennedy was also worried about Khrushchev challenge on the public opinion in Europe and all Latin America, he believed that he had to take actions against the Soviet union or they would think that he wont take any actions elsewhere.Kennedy announced quarantine as their first step in order to avoid any further introduction of more arms into Cuba. At the same time, an emergency meeting of the United Nations Security Council to back up the LOS in order to seek a dismantling and withdrawal Of the missiles in Cuba, all these under the supervision of the united Nations observers and a call for a convening of the AS (Organization of American States). Kennedy indicated that if the quarantine failed, then further actions will be justified. He was very clear in his speech; he said that the American forces were ready for al eventualities.At this point, Khrushchev realized that the US was ready to take any actions in order to get the missiles out of Cuba. Even though the quarantin e seemed extreme and put a lot of pressure on the Soviets, it was also a smart decision, he was trying to create minimum risk of a possible war. There were other responses that the CSS could've use in this situation, but this was the most flexible to take. They could've gone for an air strike or an invasion, but this choice left a room for the Soviets to reconsider and take off the Island all their offensive equipment.We can see that it was a very smart decision, a decision taken in a very diplomatic way. It gave both parties enough time to weigh their decisions before moving to the next step (Hansen, 2007). Khrushchev knew that the tensions between the two powers were at its high and any escalation could've led to a disastrous confrontation. Instead, Khrushchev agreed to the US demands to dismantle their offensive weapons in Cuba under the supervision of the United Nations, and in return the US made an agreement to never invade Cuba. Capital One One had accumulated huge amounts of data during so many years. It is clear that they had enough data that will be the source data for the data arouses; a part of the operational layer. Another important part of this layer is the performance, it has to have a minimal impact in their system, and Capital One had dozen of analytics doing thousands of test and as a result of those tests, they were creating files that needed to be stored and also needed to be accessed. Layer. Hat reflected in the creation of files that needed to be stored and at the same time been accessed, the performance had to reflected a minimum impact on the , the creation of files that need to be stored Also, in this layer, it has to be insider to have a minimal impact In order for capital One to use their huge amount of data , First of all , Capital One had a huge amount of data. The data that Capital One had was stored in It was clear that Capital One n Thudded to use its huge amount of data in a better manner. By using data In Cuba they call it ‘The Crisis of October, here in the USA we call it â€Å"the Cuban Missile Crisis†.It was 50 years ago when the world stood still. There was the possibility Of a nuclear war, it seemed to be imminent. An American spy plane was flying over Cuba when it snapped aerial photographs of Soviet sessile sites that had the ability to strike most of the United States. Those missiles were only 90 miles away. The Soviets had never installed any missiles outside Soviet territory until now, and they were in Cuba. It seemed that Khrushchev, the leader of the Soviet Union, felt that the US would do little to resist Soviet Expansion in Cuba, since US had to cut all ties with Cuba due to its embraced to communism.What was the real reason for those missiles? Were the Soviets trying to alter the perceptions of the balance of power? Were they trying to protect the Cuban communist regime against an US threat? Were they really meant to not commit any aggressio n on the US? Nobody knows the real reason, although some people think that the introduction of those ballistic missiles into Cuba was a strategy from the Soviets to equalize the balance of power. They were hoping that this move would bolster their strategic military power and diplomatic political strength. Let's remember that these two powerful countries have always been in a political contest.With this change of the Soviet military position they could even entice Latin Americans to embrace Soviet Communism, but the US did see the deployment of missiles in Cuba as a violation of international law. It Was a serious blow to the US. It was a deliberate political challenge to its leadership. A month previous to this crisis, Kennedy warned the Soviets that if any missiles were sneaked into Cuba a conflict will arise, so we can imagine that Kennedy's reaction to the discovery of the missiles was tough; it create a very tense relation between the USA and the Soviets. It was very clear that Kennedy was deceived by the Soviets.There were many public statements that made him believe there wasn't even the slightest intention of the Soviets to install any offensive armaments in Cuba. Even the Soviet ambassador to the United States, Anatoly Dobbin had inform Kennedy that the equipment being shipped to Cuba was for defensive purposes and did not represent any threat to the US. Kennedy had to act quick and firmly due to the political pressure and also to prevent a desalination of the balance of power, plus another reason; the elections were approaching, he had to get the missiles out of Cuba (â€Å"About the Crisis,† 2012).At this point, Kennedy believed that if the Soviet Union made the move, then they will get political advantage in its global struggle with the United States because it would blow the international prestige of the USA and, at the same time, strengthen the Soviet position in the Communist world. According to the transcripts from the Coxcomb tapes and the writings, Kennedy was also worried about Khrushchev challenge on the public opinion in Europe and all Latin America, he believed that he had to take actions against the Soviet union or they would think that he wont take any actions elsewhere.Kennedy announced quarantine as their first step in order to avoid any further introduction of more arms into Cuba. At the same time, an emergency meeting of the United Nations Security Council to back up the LOS in order to seek a dismantling and withdrawal Of the missiles in Cuba, all these under the supervision of the united Nations observers and a call for a convening of the AS (Organization of American States). Kennedy indicated that if the quarantine failed, then further actions will be justified. He was very clear in his speech; he said that the American forces were ready for al eventualities.At this point, Khrushchev realized that the US was ready to take any actions in order to get the missiles out of Cuba. Even though the quarantin e seemed extreme and put a lot of pressure on the Soviets, it was also a smart decision, he was trying to create minimum risk of a possible war. There were other responses that the CSS could've use in this situation, but this was the most flexible to take. They could've gone for an air strike or an invasion, but this choice left a room for the Soviets to reconsider and take off the Island all their offensive equipment.We can see that it was a very smart decision, a decision taken in a very diplomatic way. It gave both parties enough time to weigh their decisions before moving to the next step (Hansen, 2007). Khrushchev knew that the tensions between the two powers were at its high and any escalation could've led to a disastrous confrontation. Instead, Khrushchev agreed to the US demands to dismantle their offensive weapons in Cuba under the supervision of the United Nations, and in return the US made an agreement to never invade Cuba.

Pro gay marriage Essay

How would you feel if someone tried to deny you the right to marriage? Does the government have the right to define marriage and decide who may marry? Marriage is one of the most common and powerful ways to show love and secure rights in that relationship. Marriage is many times taken for granted and even abused by many people. People tend to forget that the right to marry is not available to all people everywhere in the United States; some people have gone as far as proposing an amendment to the Constitution that denies same sex marriage. While churches can base their practice on their religious beliefs, civil rights, including the right to marry, should not be denied to anyone.How would you feel if someone tried to deny you the right to marriage? Does the government have the right to define marriage and decide who may marry? Marriage is one of the most common and powerful ways to show love and secure rights in that relationship. Marriage is many times taken for granted and even abu sed by many people. People tend to forget that the right to marry is not available to all people everywhere in the United States; some people have gone as far as proposing an amendment to the Constitution that denies same sex marriage. While churches can base their practice on their religious beliefs, civil rights, including the right to marry, should not be denied to anyone. In a country governed by the rule of law, the right to marry for homosexuals is inconsistently applied; and even when allowed, it is inconstantly recognized. Why should this be? The 1st amendment of the Constitution states that a person’s religious beliefs, or a lack of thereof, must be protected. Legislatures also cannot discriminate against marriages of the minority portions of the population; homosexual people fall into that category. There is also an amendment stating there is separation of church and state; therefore, religion cannot play a role in the civil rights issues of same sex marriage. Not t oo long ago, interracial marriage was frowned upon just like same sex marriage is today. (source 1) Imagine waking up one day to a world that was completely opposite from the world we knew when falling asleep, meaning gay people were now straight and all straight people were now gay. Do you think we would be willing to fight for our rights or have them denied; personally I would fight for my right to marry whom I choose, just as millions of Americans are currently doing. America is the land of the free, but we are not free to marry whomever we would like. We are equals in this world whether we are Black, White,  Hispanic, Indian, or any other race for that matter. Why should we not be equals based on sexual orientation? Churches must base their practices on their teachings; but basic civil rights under the law must be assured to all. No one in this nation is a second class citizen: marriage is a right under our legal guarantees of equality. Even though gay marriage should be legalized, some people have different beliefs. In most religions including Christianity, Islam, and Orthodox Judaism, same sex preferences may be a sin. Some decree that only homosexual activity is sinful. People believe in procreation to repopulate the world, but are against gay marriage and homosexuals adopting children to have the family they cannot create on their own. If this is truly the key issue against gay marriage, then it would only seem reasonable that only people w ho are fertile and want to procreate should be able to get married according to this bias. America has never really given gay marriage a chance, but seems to believe gay marriage will weaken this institution by leading to high divorce rates. Divorce rates are already high, even though most churches are not in favor of divorce. â€Å"One reason legislatures are denying gay marriage is because they are fearful that opening the door to allowing gay marriages will open the door to polygamy as well. This would also mean reopening cases about polygamy in the past which they are not willing to do.† (source 4) Others are fearful for children’s futures, and they fear being raised by two fathers or by two mothers may compromise children’s mental capacities and confuse their moral understandings. Marriage, based on true affection for another person, is not only a social intuition but an economic and safety measure as well. In places where gay marriages are banned, the gay couples are not able to have the same benefits as others. When filing for health care or insurance through a job, gay couples are not able to add each other on to their accounts. Most loved ones, such as a spouse or a child, in a straight marriage, can make life altering decisions in a hospital if need be. Since gay marriage is not legal, said person’s spouse is not recognized as the next of kin and care is delayed or wishes denied. (Source 2) California, Hawaii, New York, and the District of Columbia all have domestic partnership laws and civil partnerships, meaning it is a marriage without the religious factor. Civil partnerships also give couples the ability to have joint bank accounts, live in the same house, and pay bills together. Homosexual couples  are not entitled to this in most states. Ma rriage benefits should be available to all couples, no matter what. Parenthood is a benefit of marriage but gay couples cannot have children by themselves, without some type of help. They often look to adoption agencies. In some cases, gay couples are put on longer waiting lists or denied completely. There are other benefits to being married as well, such as tax breaks, a shared last name and adoption sharing as well as legal standing in society. It would seem that the solution to the question of same sex marriage would be easy; allow an individual the right to choose a partner and marry whom he or she wants. However, the issue in our society is intertwined in questions or religion, politics, ethnicity, and tradition. These factors affect every major issue in the nation today. Although I and many others support the right to marry, overcoming societal hurdles will not be easily accomplished. We must be heard on this issue, however long it takes to make the needed changes. It would seem that the solution to the question of same sex marriage would be easy; allow an individual the right to choose a partner and marry whom he or she wants. However, the issue in our society is intertwined in questions or religion, politics, ethnicity, and tradition. These factors affect every major issue in the nation today. Although I and many others support the right to marry, overcoming societal hurdles will not be easily accomplished. We must be heard on this issue, however long it takes to make the needed changes.

A definition and discussion on special education Essay

A definition and discussion on special education - Essay Example Basically, special education is in line with acceleration programs for the gifted and talented students and the enrichment programs for fast learners (Slavin, 2008, p.379). The development of special education can be considered as a positive advancement in the social structure and norms. This can be attributed to the fact that before the 1800s, the people with disabilities such as the retarded, the mentally ill, deaf, blind and physically challenged are maltreated and considered to lack the chance to be educated. The maltreatment even became extreme due to superstitions. People with disabilities are even being killed at some point specifically during the era of witch hunts (Sacks, 2001, p.2). During these period although the advocates of education for all groups of people are few, the roots of special education can be considered to have started with certain educators who saw the importance of providing education for the survival of people with disabilities. Included in the educators are Ponce de Leon who educated deaf students to communicate, Pablo Bonet of Spain who established finger spelling for the blind, Jacob Rodriguez Pereire who made sign language simpler and made a machine for calculation and arithmetic and most importantly John Locke who is an important personality in the field of education and was able to differentiate idiocy or metal retardation from insanity or mental illness.

Current artical Assignment Example | Topics and Well Written Essays - 250 words - 1

Current artical - Assignment Example r and point out to the fact that transitions to and from daylight redeeming time are especially dangerous since the timing of united states commutes shifts overnight just before animals can adjust to avoid the rush hour. The article says that this has added to the seasonal spike in animals that die. Finally, the article looks at ways of curbing these carnages, and the article says through more awareness as motorists drive and by authorities fencing roads sections frequented by these animals to minimize collusion. The class provides an insight into thorough and analytical view of the mutual relationship that exists between animals and man. The article is of importance and relevance in studying animal- human relationship. It not only warns of the danger of endangering wildlife and human deaths that result from collusion during various seasons, but it also provides solutions to curb the vice. Finally, there is an importance in increasing awareness of the worth of wildlife population, specifically from the perspective of biological diversity. Such a message has been clearly highlighted in the article Our Highways’ Toll on

Coursework 1 Report Dissertation Example | Topics and Well Written Essays - 2000 words

Coursework 1 Report - Dissertation Example The online access of products offered by the departmental stores has brought the consumers closer to the industry. The internet activities in context to the Japanese department store SOGO is one such example. The Japanese style department store is a preferred destination of consumers for style oriented products that are desired by the customers (Wordie 183). SOGO is a preferred destination and one-stop shopping centre for customers who could have the pleasure of shopping in an ideal environment. Leveraging on its brand name built over the years and the quality of its goods and services, the company has introduced internet based activities which created a change in the behaviour of the customers. Based on the emerging demands of their customers, SOGO has designed future strategies for implementation. The future strategies are inclusion of a wide range of customers through its services like internet based marketing which enable e-commerce for the consumers and also allows the company t o increase its customer base. Organisation Background SOGO is a Japanese style department store that includes Hong Kong and China as its major areas of operation. The company was founded by Japan’s SOGO. The style department store is currently owned by the Lifestyle International Holdings which is controlled by the billionaire brothers Joseph Lau and Thomas Lau of Hong Kong. Japan’s style department store SOGO started its operations in the Causeway Bay in 1985 but renovated its store to become JUMBO SOGO in 1993. The company increased its floor area and expanded its operations but in 2000, the company declared bankruptcy due to the burden of debt of $17bn. It was then that Japan’s SOGO was acquired by the Hong Kong based Lau brothers. The second department store was launched by the Hong Kong based group in 2005. Chow Tai Fook Enterprises which is owned by Cheng Yu-teng also has a controlling stake in the style department store. The SOGO Hong Kong departmental st ore is listed in the Hong Kong Stock Exchange since 2004. The products offered the style department store are customised to suit the style requirements of its customers. The products sold the department store includes men’ and women shoes of different styles and fashion, watches of different categories for men and women, branded watches of various style statements, cosmetics and fragrances for both men and women, lingerie and underwear, etc. The departmental store also sells several food items of different tastes. The food items include the flavors of different region. The food items include delicious and specialised Vietnamese dishes and Italian food items. SOGO also publishes a weekly new magazine in which its advertises its foods and accessory items, products of daily use, handbags, cosmetics and other necessary things of different styles required for daily use. The departmental store holds a comprehensive range of products and goods that are customised to meet the style o f different segments of the customers. In order to advertise and promote its products and to spread its customer base, SOGO style departmental stor

Lean improvement techniques Case Study Example | Topics and Well Written Essays - 3500 words

Lean improvement techniques - Case Study Example A business today uses the measuring stick of profitability. There needs to be a shift to the thinking of total utility for the social community in order to weigh business decisions. Opponents would argue that this is a long-term plan that requires too many radical changes in the face of business. Also, there is no way that an industry wide standard can be set since there are too many types of corporations. Plus, companies have different needs and every moral rule is subjective according to the type of business that everyone conducts. Although there are no industry standards that are feasible, it is possible for every company to examine their practices as well as the attitude of their employees. There will be companies that find that they are doing fine with employees that are aware of their moral values. Yet other companies will find that they do have areas that need improvement. It is steps like these that start implementing changes. Once a few companies start to see the benefits of changes, it can help to encourage other companies to follow suit. After all, mistakes in one department can cause the deterioration of an entire corporation. When the costs that are possible are taken into account, the changes required to rectify this are small in comparison. Purpose, People, Planet, Probity (or Purity or Principles): 4 P model This 4 P model is not a process or technique - it's the character or personality of a good ethical manager or leader or organization. The four corner stones of sustainable success in any modern business venture, and is a maxim for today's management and organizational philosophy. Probity means honesty, uprightness - it's from the Latin word probus, meaning good. 'Purpose' is an apt replacement for 'Profit' and thus makes the acronym appropriate for use in not-for-profit organizations. Profit-focused corporations can of course substitute 'Profit' for 'Purpose'. The aim of all good modern organizations is to reconcile the organizational purpose (whether this be profit for shareholders, or cost-effective services delivery, in the case of public services) with the needs and feelings of people (staff, customers, suppliers, local communities, stakeholders, etc) with proper consideration for the planet - the world we live in (in terms of sustainability, environment, wildlife, natural resources, our heritage, 'fair trade', other cultures and societies, etc) and at all times acting with probity - encompassing love, integrity, compassion, honesty, and truth. Probity enables the other potentially conflicting aims to be harmonised so that the mix is sustainable, ethical and successful. Traditional inward-looking management and leadership skills (which historically considered only the purpose - typically profit - and the methods for achieving it) are no longer sufficient for sustainable organizational success. Organizations have a far wider agenda today. Moreover, performance, behaviour and standards are transparent globally - the whole world can see and judge how leaders and organizations behave - and the modern leader must now lead with this global accountability. From a

Cross Cultural Awareness for the International Manager Essay - 1

Cross Cultural Awareness for the International Manager - Essay Example This report assesses the operations of Muffin King Ltd, an international chain of bakery outlets that is fast expanding in the global market. The key objective of the report is to propose business strategies based on a high level of awareness and close insight of cross cultural differences among different international markets, which will yield the business a competitive advantage. Achieving business competitiveness in today’s highly competitive globalised scenario is no longer possible through traditional success factors such as low production costs, high productivity and shorter lead-times, which have now become prerequisites to stay in business. Neither can global players in the market offer standardised product offers or implement standardised work processes and human resource management (HRM) practices across different nations in which they operate. Companies today have realised that to succeed in the global market place, a high level of awareness and a deep insight is required of the cross- cultural differences existing across the world (Broek 2005). These cross-cultural dimensions are a source of competitive advantage if understood and exploited to the company’s advantage. As global multinationals such as Ecare the Swedish furniture marketer, the MTV Broadcasting Company or MacDonald have realised, companies need to change and adopt their products and business practices to suit different cultural dimensions in order to stay competitive (Hill 2003). This report aims at evaluating the business operations of â€Å"Muffin King Ltd.† a UK based international chain of bakery outlets, and make recommendations which will exploit the sources of competitive advantages in the sphere of cross -cultural differences. â€Å"Muffin King Ltd.† is a UK based retail chain of bakery outlets, which has recently expanded to the

Snakes Research Paper Example | Topics and Well Written Essays - 1250 words

Snakes - Research Paper Example In the Bible, snakes are held in high regard and widely respected. They cling to people, and they are God’s right hand when it comes to judgment. They are considered crafty, smart, strong, and stealthy. God often uses snakes as the product of a miracle; to prove that God really does exist. Snakes are capable of mesmerizing and hypnotizing people, they are also considered a health resource in many countries, sucking venom out of injured people and bringing them to life. But they can also be very dangerous. According to expert Ken Burton, he says that some cultures revere snakes and even ignore them. There are many different types of snakes. Each types of snake have different qualities that make them unique and able to withstand and survive in their environment. The ability to survive without legs in this bustling world would be hard for anyone†¦but not for snakes! There are snakes that can climb trees, burrow deep into the earth, and live in the water. But which snakes liv e where and why? The Colubridae family of snakes makes up two thirds of all the snakes in the entire world. You can find snakes everywhere except for Ireland, New Zealand and some smaller islands. And out of the many types of snakes, less than 600 types are venomous. Many snakes are considered to be useful and though Eve lost her battle with a serpent in the Garden of Eden, snakes seem to have a false reputation which keeps humans away from them. The Garter snake, rat snake, black snake and king snake are all types of snakes that are in the non-venomous category. The Boidae snakes are snakes that are famous for their size and length. The Boa and the Python fall under this type of snake due to their length and size. They have a unique ability when capturing their prey. The Elapidae is a venomous type of snake. There are over 250 species of this kind. The Xenopeltidae snake or better known as Sunbeam snakes lives in southeastern Asia. What is the habitat like for each snake group? Eac h snake, depending on its type, have a habitat that is either the same or unique to each other. The Colubridae snake lives both on earth and in the water. They are found in every state in the United States and also in the Canadian province and territories. People living in South America will also encounter these snakes on a daily basis. The Boidae snake is found mostly in Mexico and parts of South America. These snakes are large and live near water sources so they may catch their prey quickly and effortlessly. The Elapidae snakes live in different kinds of habitats. You may find some in the water and others in trees. They are prominently seen in Africa and the Near East. This type of snake comes with several different names. They are Australian Copperheads, Common Cobra, Coral Snake, Death Adder, Egyptian Cobra, Green Namba, King Cobra, Krait, Taipan and Tiger Snake. The Xenopeltidae (Sunbeam Snakes) live underground, in leaves, or under trash. They live in humid forests, rice paddi es, farm fields, parks and gardens next to the woods. They can be found in Southern China, Southeast Asia, west of Thailand, and South through Indonesia. At some point in time, all of these snakes will mate and the breading strategies are all very similar if not the same. Every creature must recreate themselves in order to survive. When procreating, they need to keep in mind what it takes to attract the perfect mate in order to continue its legacy. This is where the importance of mating takes place. The

Organisational plans of learning contract objectives Essay

Organisational plans of learning contract objectives - Essay Example Design (ID) structures or rather models focus on the design and most specifically on the analysis parts. Such models are particularly used to direct the whole process of developing the learning platform.The reason as to why, the said models are used is merely due to the fact that, they provide a quality profound decision in ascertaining the way a learning program should be carried out. The ideology herein of this system is settled on acquiring a general view of the learning process. It is thus featured by a systematic process for assembling and evaluating mutual and personal performance requirements, and by the aptitude to react to the discovered training needs. The relevance of the systems approach ascertains that the learning programs and the necessary supportive materials are constantly created in an effective and appropriate way to counterpart the diversity of necessities in a swiftly dynamic environment (English, 2006). In this note, ISD are extensively known as ADDIE, which is to stand for, Analysis, Design, Development, Implement and Evaluate. It is also referred as System Approach to Training. Even though, there are quite slight variances amid the various ISD models, nearly all systematic Learning design models reflects an approach akin to the ADDIE model(English, 2007,Pg.419-424). Concisely, ADDIE models are described herein which are then reflected on the Learning Plan Map. Analyze the performance surroundings in ascertaining and comprehending on it, and then make a step ahead in describing the objectives required, in the name of approving any performance discrepancies. In essence it is merely meant to help in discovering the training necessities. Design a procedure or rather a platform that will guide in attaining objectives. This is also helpful in amending the performance discrepancies. Develop the original findings and procedures into a product that will help the learners into achieving the capacity to become performers. Within the training system , this might be referred as a courseware to the learners. Implement is achieved by providing the courseware to the learners. Evaluate is the final aspect in the learning plan map. This is achieved through the course ware, an audit track down all through the four phases and also from the working surrounding to ascertain desirable outcome is attained (English, 2007, Pg.23). To concisely navigate through the learning plan map, the below activities are conducted underneath each phase. On the Analysis part, there is a requirement to be able determine the results or rather the connection. Analyzing the entire system is fundamental as it helps have a clear picture of what’s needed. Then, bring together the task account that is linked to each job. On the same phase, chose the tasks that should be worked on and the ones that will approve learners into becoming performance. Also create some performance measures where the tasks is to be learned from learned and on the same note, select the instructional settings for the task linked with each job. Finally, determining the cost to be incurred and weighing its benefits is very useful. As discussed as portrayed from the map, the rest of the three factors have to follow up without skipping out nay process (English, 2007, Pg.30). This is well illustrated by the Lesson plan Map below. . RESEARCH PLAN MAP English (2008) asserts that using Concept Maps in planning a curriculum or rather researching on instructions on a particular topic helps the students in coming up with transparent concepts. When the concepts maps are merged during the course or rather at the curriculum level, there is always desire to arrange them. These, then calls up to researching for an international â€Å"macro map† that is expected to provide adequate information and their propinquity. A research plan map avails the necessary details for a

Course review of the semester Coursework Example | Topics and Well Written Essays - 500 words

Course review of the semester - Coursework Example The most common of all civilizations recorded in the Indian history is the Indus Civilization. When analyzing the history of the ancient civilization, (Srinivas, 2004, p.58) argues that the Indus Civilization began in the Bronze Age stage of human evolution. Among the three prehistoric culture, the Indus Civilization was the most widespread covering an approximate area of over a million square kilometers. The other civilizations were Mesopotamia and Ancient Egypt. Another surprising fact about the Indus Civilization is that its inhabitants developed techniques such as metallurgy (melting metals such as copper and tin) and handcraft (carving and basketry). Furthermore, the civilization had cities with excellent urban plans such as drainage system, water supply system and huge residential buildings. The Vedic era was characterized by the Aryan culture that was associated with Vedas. In his work, (Srinivas, 2004) describes the Vedas as texts that are sacred to Hindu. In addition, the Vedic civilization, which lasted up to 500BC, forms the foundation of Hinduism religion and many other Indian cultural aspects. The era of the Vedic civilization marked the genesis of the present day India. Most of the current day states of the art technology can trace their roots on the Indus and Vedic civilizations. In India, religion forms a foundation in major areas of life. According to (Srinivas, 2004, p.60), about 85 percent of Indians adhere to Hindu religion while the rest are mainly Muslims. Just like Indian gods and goddesses. Hinduism has many dimensions depending on location and caste. Indians follow dharma as their moral codes while Vedas are considered as being the sacred texts. Spiritually, (Srinivas, 2004, p.63), declares that Indians believe in reincarnation. In the belief, life is a continuous process of death and rebirth. According to the belief, when someone dies, a rebirth takes place

Theory of Writing Essay Example for Free

Theory of Writing Essay Writing varies from a text message to a novel. Writers often have a difficult task in creating a piece of work that truly identifies the meaning of good writing. Every good writer usually starts with the basics such as genre, audience, rhetorical situation, and reflection of the piece. Throughout this semester, we have gone through all of these key terms in great detail with each new assignment that has come our way. In doing this, not only as students but also as writers, we have come to create our own theory of writing. Every writer has a different theory of writing though most are very similar. Now, at this point in the semester after doing countless journals, in-class exercises, and final assignments, I think I have figured out my own theory of writing. Theory of writing to me after all of these assignments is still a grey area but I can pick out main points of it. Theory of writing defined by me involves three main points. The first thing is how a writer does his or her best work. For instance, I like to do my writing at night when there is peace and quiet, almost to where I can hear aloud my own thoughts. Secondly, the theory includes what the writer does in planning. My planning includes no planning. I sit at my computer and just start typing all my thoughts on the screen until I do not feel like typing anymore. After that is done I usually cut the fat and revise all of my work. Lastly, I believe that the theory of writing process involves having one main goal in mind supported by smaller â€Å"sub-goals. † Like for example when doing my research essay on concussions in the NFL. I had the main topic of explaining concussions in the NFL with smaller â€Å"ingredients† helping me explain like the hits on a defenseless player rule and countless other ingredients to help me create my ultimate â€Å"burrito. Also in my theory of writing, I have learned to accept the four key terms (audience, genre, rhetorical situation, and reflection) as important concepts to keep in mind while writing all of the major assignments. Each term has a different meaning to me and I have learned more and more throughout this semester after each assignment. The very first assignment introduced me to these terms, where I still did not know exactly what they meant but I had a general idea. Look more:  process analysis essay I learned that genre affects what is being ritten because it sets the stage for what should be done and what readers expect by picking up the writing. Writers may go into writing a piece of art by combining a few genres but always have one genre that will shadow over the others. For example Martin Luther King Jr. ’s piece, â€Å"A Letter from Birmingham Jail,† has a specific genre, which is even stated in the title as a letter. King Jr. ’s piece can also be looked at as a persuasive essay because he is trying to convince his point of equality to the clergymen of Birmingham. When speaking of genre, I also have to incorporate audience because these two terms come hand in hand. A writer’s audience is the readers expectations of what they are going to be reading. Each genre usually has a specific audience. In the King Jr. speech, his initial audience was for the clergymen of Birmingham. Just like genre, there can be multiple audiences for one piece. King Jr. was also talking to the people who supported his equality point by saying we have waited too long for a change and need to act now. Rhetorical situation on the other hand was probably and still is the hardest key term for me to understand. I learned that Rhetorical situation is the circumstance in which you communicate. This involves the writer’s personal factors, the purpose of the writing, the genre, the audience, the topic, and the context for which you are writing. A writer’s personal factors include his or her background such as beliefs (religious or political), where they were raised, how they were raised, life experiences, etc. The purpose of writing is why as a writer you even started to write a certain piece. For instance the reason why I am writing this assignment along with the other three assignments is because I would like to receive a grade for my work. While doing this, I am also learning how to write better as a young adult going into the mature world where writing is key component in everyday life. Lastly, reflection is usually conceived as an after thought. Reflection is known to be more personal to the writer. This is good for a writer to link personal experiences into the writing. Not only is the author reflecting but also the audience too by creating a mental image in their head. Everyone will not have the same reflection because each individual thinks differently about various topics. For instance in the magazine article â€Å"Is Google Making us Stoopid? † by Nicholas Carr. Carr explains that Google is something you are researching rather than learning. In the article, Carr explains his reasoning like â€Å"When the Net absorbs a medium, that medium is recreated in the Net’s image. It injects the medium’s content with hyperlinks, blinking ads, and other digital gewgaws, and it surrounds the content with the content of all the other media it has absorbed. A new e-mail message, for instance, may announce its arrival as we’re glancing over the latest headlines at a newspaper’s site. The result is to scatter our attention and diffuse our concentration. † This quote makes me as a reader imagine someone clicking off the screen to another window where the email site is. It also makes me reflect on when I may have done this sort of action. I actually just minimized this paper because I just heard a Facebook chat message come in. Some people may not get distracted at all while reading. But this example shows how reflection comes about. Readers may not know this while reading, but most relate personal experiences while reading a certain piece. After learning these key terms in the first assignment, I tried applying this part of my theory to the rest of the assignments throughout the semester. During my research essay, I found myself thinking about my broad topic, concussions in the NFL. The NFL has such a big fan base that I did not know how to satisfy all of them. So my research essay was mainly for adults who do not know the science part of concussions and also doctors who do not know what football is trying to do about concussions. After finding out my genre and audience, I was able to use rhetorical situation and reflection in my paper as well by putting some of my own experiences with football into the paper. Overall, the research assignment though did not help me think about my theory of writing too much because I just looked at the assignment as another paper. On the other hand, the genre composition assignment opened my eyes wide open to my own theory of writing. The genre project was very different but help me realize how important genre and audience coherency really is. Like I established earlier, football has such a large audience that it is hard to incorporate all in one genre. So with three genres at hand, I was able to get almost every part of that audience. I broke the football audience into three groups: children, young adults, and adults. For each part of the audience, I had to think of a distinct genre to fit that audience. I ended up creating a video script for children, a magazine article for young adults, and a brochure for adults. Thinking of the different genres for the different audiences was not hard, but actually creating the different genres was difficult. It was difficult because as the writer I needed to think about the particular audience I was writing for. For instance when composing the script for the informational commercial, I needed to think about the children and what they would see when watching this since they were my target audience. Therefore, I need to write the script so a child can listen in and understand the message I am trying to get across about head injuries in football. I had to do this with all my audiences. That is why I think audience is the most important part of my writing theory. Coming into this class, rhetorical situation may have been the strongest part of my writing theory because I thought no matter what, you should always put some part of yourself in the writing. When doing the genre composition project, I felt like I did not put any of my own experiences into the writing so my previous theory had been compromised! Since I have come up with my own theory, I can now apply it to other writing assignments in school and also the real world. Writing is an essential part to the working world, and if one does not know how to write properly, they will not go far. I am going to be training to be a firefighter in the summer and next year while going to school. I want to ultimately work as a firefighter, which many would think does not involve a lot of writing. It actually does. Whenever the fire department is called out to a scene, a firefighter has to take a report of the scene and who was involved. If done improperly, the firefighter may be fired. Also when a firefighter moves up in rank to the lieutenant and captain positions, paperwork is their life. That is why I am in college now to learn essential skills that can be applied to firefighting and to also have a backup plan if firefighting does not work out. My theory of writing has grown throughout this semester and it will continue growing all my life until I die. It does not stop with this class, though this class has taught me a lot about certain key terms and has opened my eyes to new theories. I will add on to my theory of writing as I grow as a writer.

Brick And Mortar Travel Agency Supply Chain Information Technology Essay

Brick And Mortar Travel Agency Supply Chain Information Technology Essay Introduction At the dawn of the internet evolution in the 1990s, myriads of businesses began realizing the huge opportunities that the internet presented to them. They knew the internet could help them re-engineer processes, lower costs, increase profits, up efficiency and effectiveness simultaneously, and raise the bar of customer service, all at the same time. One industry that was quick to ride on the internet bandwagon was travel and tourism, where airline companies had been relying heavily on a network of travel agents to act as a conduit between them and the travelers. With the internet, businesses engaged in travel and tourism began to directly touch base with their clients at real-time, low costs, and with much personal touch. Thus, it can be said that these businesses transitioned from a business-to-business (B2B) brick-and-mortar model to consumers-to-business (C2B) e-commerce model. Many travel agents had to level up their operations in order to survive the shift towards C2B and away f rom B2B. Years after these brick-and-mortar travel agencies caught on the e-commerce bandwagon, however, critical issues about their optimum performance remain. This paper will therefore discuss the strengths, weaknesses, opportunities, and threats that travel agents possess in a C2B environment. It will explore which strengths must be maintained in order to survive succeeding waves of changes and remain at the crest, which weaknesses must be dealt with to stem decline, which opportunities must be tapped to grow their businesses sustainably, and which threats must be confronted to avoid being sank by competition. This paper will conclude with a set of recommendations on what can be done to leverage the internet as a powerful medium for travel and tourism businesses. Brick and Mortar Travel Agency Supply Chain Online information site wisegeek.com defined brick-and-mortar companies as those that operate out of a physical building, where owners must invest to rent an office space, purchase supplies and fixtures, and pay for expenses needed to keep the business operational (What is Bricks and Mortar?, 2010). The site said that brick-and-mortar are traditional companies that have faced fierce competition since the 1990s, when the internet started to boom, from online companies that are based on the internet and which run businesses for a fraction of the traditional costs (What is Bricks and Mortar?, 2010). The site contrasted brick-and-mortar companies with those online to illustrate the pros and cons of the two business models. Below is a tabular summary of the comparison: Comparison of Brick-and-Mortar and Online Companies Brick-and-Mortar Companies Online Companies Customer Trust Has an advantage of visibility. Clients may think that a business with investments in buildings, employees, and goods are less likely to be fly-by-night. Can face questions about integrity. Clients may think that these companies are transitory and can simply turn their backs on them by refusing to answer phone calls, e-mails, and other media for channeling complaints. Owner Risk Poses significant risk for the owners as businesses require planning, tri-media marketing, and cash-flow to pay for everyday expenses as well as capital outlay. Poses minimal risk for the owners as much of the traditional costs of running a business are not accrued. Competition High start-up costs and high turnover rates as companies struggle to stay afloat amid the competition from online as well as other brick-and-mortar companies. Low start-up costs but high turnover rates if companies cannot find their niche. To describe the processes of a brick-and-mortar company, it is necessary to look at its supply chain. Mamaghani (2009) in Impact of E-commerce on Travel and Tourism: a Historical Analysis described the roles of travel agents, clients, and airlines before the move towards the new medium of the internet. The author said that during the pre-computerized period, travel agents advised clients on travel destinations, provided marketing materials, and acted as an intermediary in the complicated process of arranging travel bookings. Because they were the proverbial middlemen, travel agents were complacent and not keen on leveling up their services to cater to all clients (Mamaghani, 2009). According to Mamaghani (2009): The travel market became segmented as travel agents increasingly targeted corporate customers. Travel agents were able to provide value-added services like negotiation of bulk fares and arranging complex itinerariesà ¢Ã¢â€š ¬Ã‚ ¦ There were two waves of information technology that have had a major impact on the industry. The first of these is the development of the direct reservation systems, such as the American Airlines SABRE system. The second is the development of online sales channels via the Internet. Travelers Online Marketing In the article Will the Web Replace Your Travel Agent? published in the Medical Economics, author Murray (1996) said that the internet has increasingly become the better alternative to a travel agent for several reasons: web can alert people about travel and destinations that might have escaped agents radar either because they are obscure or do not offer commissions, many travel websites offer extras you wont discover elsewhere, and that the web is increasingly replacing trip marketing materials that can be updated real-time on the internet (Murray, 1996). Because of the many advantages that being online bring to a C2B company, Fred Mawer (2005) said that the people who rely on travel agents alone will soon be a minority. He said that there are specific advantages to booking travels online: financial the internet reduces overheads for companies and many charge less for online bookings, availability ability to find thousands of choices in a minute, and details good websites provide more detailed and clearer information than any other source (Mawer, 2005). Author Carl Gibeily (2002) wrote online traveling has been the only way to fly not just in the United States but also in the Middle East and other parts of the globe. Expensive Advertisement for Brick-and-Mortar Companies One of the traditional costs that brick-and-mortar companies incur is advertising. According to traveladvertising.com, an online community for travel agents, there are three categories of advertising that agents must use to reach out to their clients or potential clients. These forms of advertising include print advertising for magazines, newspapers, leaflets, poster campaigns advertising; media advertising for TV and radio; and new media advertising for the internet (traveladvertising.com, n.d.). Brick-and-mortar companies, because they do not have online presence, concentrate their resources on funding print and media advertising, thus, depriving them of the immense benefits of new media advertising. Descriptions of each category by traveladvertsiing.com are contained in a tabular summary below: Cost-Benefit Analysis of Advertising for Travel Agents Print Media New Media Targeted towards a specific readership Limited shelf life Limited exposure Costly especially when placed in premium publications that target a specific audience Targeted at a large population and wide geography Target population cannot be narrowed down as ad will be exposed to diverse people with varied income levels Costly and cannot be afforded by small-scale agents with no national or international presence Targeted at a very large population across countries Target population can be narrowed down by providing contents that are relevant to the audience Relatively inexpensive as costs include ad design, website development, and system maintenance Pros and Cons of C2B According to William Sieglein (2000), C2B businesses that allow people to shop online provides flexibility, better prices and more selections for consumers but presents a great concern for security. He said that the exchange of personal information such as credit card number, home address and phone numbers pose threats in purchasing products off the World Wide Web. As information travels through the internet, it may be intercepted, stolen and used for identity theft. To provide a secured business environment online, C2B companies must ensure that that sensitive information that consumers provide online will be powerfully protected from unauthorized parties. Companies selling products online must assure consumers that the information is stored on their secure, well-configured safe zone of their network. These zones, most often referred to as demilitarized zone, should have secured firewall configurations. Strong access controls should also be in place, and this includes user identification and authentication. Server hardening, data storage encryption, and intrusion detections must likewise be practiced persistently. What can be the repercussions of not protecting your C2B business environments? A handful of adverse effects that can impinge on the growth of a company both on the short and long term. First, reputation of the company would be dragged into the mud. Reputation is a valuable resource of online companies. If a company is deemed to be engaging in deceitful transactions or is unable to block possible deceitful transactions in its website, then consumers can easily and rather swiftly stay clear of the website. Consumers can rapidly spread news about their bad experiences with the company to thousands of other consumers and potential consumers online via social networking sites and consumer feedback mechanisms. These happenings will subsequently result in lessened patronage for the site. Second, the company can be embroiled in a lengthy dispute settlement or costly legal battle whenever complaints about the security features of its site pop up. Dispute settlement and court cases will of course drain the company of precious resources. It can also tarnish the companys name in case that the proceedings conclude that the companys systems were not fail-safe. Third, leaks in the security features of a C2B can channel confidential information to competitors, allowing them an inside look into the companys processes and giving them the chance to spoil operations to their advantage. As a consequence, companies will have to shed money to shed money to contain the damage, investigate the incident, fortify security measures, and pursue legal actions against parties found to have breached the companys protection measures. Because the internet is a public place that is easily accessible by many people, C2B companies must provide their consumers several options to protect their identity and other personal information while transacting in the companys website. According to Dholakia, Dholakia, and Mundorf (2002), consumers may control the amount of information they make public on the internet by using four strategies: identifiability, confidentiality, anonymity/pseudonimity, and secrecy. The strategies are described in detail below: 4 Consumer Strategies for Protecting Their Identities Online Accuracy of Personal Information Externalized Amount of Personal Information Externalized High Low High Identifiability Consumer is willing to disclose all personal information with accuracy. Businesses can acquire high degree identity knowledge on the consumer Anonymity/Pseudonimity Consumers disclose and fabricate all kinds of information that are supposedly about themselves on the internet Consumers are avoiding identifiability and trust is not given to the C2B website Website should not trust the information provided for by the consumer Low Confidentiality Consumer gives little personal information with high accuracy The sites brand equity, reputations of the marketer, favorable endorsements and other elements may lead the consumer to trust the website Secrecy Consumers may share very little and potentially inaccurate personal information The level of accuracy and willingness to share information online clearly pose some serious problems for C2B companies. For instance, consumers may use information of another person in entering into transactions. In this case, it is very important that C2B travel companies state in its sales terms of conditions what types of responsibilities, if any, it will own up to. C2B Case Analysis: Priceline.com Priceline.com Incorporated is a multinational company listed in NASDAQ that provides online travel services across Europe, North America, the Middle East, and Africa (priceline.com, n.d.). Its main purpose is to allow clients to save on airline tickets, hotel rooms, rental cars, vacation packages and cruises than any other Internet travel service (priceline.com, n.d.). According to Chan, Lee, Dillon Chang (2001, p.10), Priceline.com introduced to the world a novel online application called the demand collection system, which allows consumers to bid for the prices of unsold airline tickets by naming the price for which they want to buy the tickets. By pioneering this consumer-oriented, dynamic, and customized pricing system, Priceline.com reinvented traditional commerce that often imposed fixed prices on consumers. The authors categorized the company as C2B in which consumer specifies the requirements to a business, which provides a product that meets these requirements. These requirements could be as simple as an acceptable price, or could involve considerable customization of an existing standard product, or creation of a new product (p. 8). The business model of Priceline.com is different from others that are into consumer-to-consumer, business-to-business, and business-to-consumer. The following is a tabular summary of various online business models (Chan, Lee, Dillon Chang, 2001, pp. 6-8). Online Business Model Matrix Business Consumer Business B2B: TPN Buyer and seller are business organizations. Can be buyer-oriented, seller-oriented or a virtual marketplace. B2C: Amazon Seller is a business organization while the buyer is a consumer. Emulates physical retailing and is often called electronic retailing. Consumer C2B: Priceline Consumer is a seller while buyer is a business organization. Consumers set out requirements to businesses, which then attempt to satisfy the requirements. C2C: eBay Seller and buyer are consumers. Virtual communities are formed where members host auctions or bid for products. Many things can be inferred from the business model of Priceline.com. First, the online travel service company performs the traditional roles of a travel agent. The huge difference between traditional travel agents and Priceline.com however is that the latter harnesses the huge potentials of the internet. Priceline.com uses the new media to deliver services in a much more efficient manner than a traditional travel agent and on a wider scale. Note that traditional agents are mere intermediaries who act as go-between, taking orders from consumers, presenting the orders to businesses, helping consumers decide on what to buy according to their budget and tastes by presenting varied options. Priceline.com does just that, yet in a much quicker manner. Second, Priceline.com empowers the consumers and allows businesses to stay in touch with consumers desires. Traditional travel agents may opt to cater to only a few groups like corporate clients that are sure to give them a steady flow of huge income. They may choose to disregard small-time infrequent travelers. With Priceline.com, however, all kinds of consumers are entertained. By specifying travel requirements and details, consumers will get a response from various travel companies that can meet the requirements and details they specified. Consumers are also empowered because they can sway businesses to provide products and services according to specifications and demands. Businesses also become in tuned with consumers demands in this type of business model. Because they learn of consumers demand real-time, they can rapidly customize products and services to respond to their markets. Third, Priceline.com presents enormous challenges in terms of technology. The company relies heavily on the internet in terms of providing services. Thus, it is imperative that it protects its systems against attacks, frauds, and phishing activities to safeguard the integrity of its operations as well as gain and keep the trust of its partners. Disruptions and downtimes caused by any technological problems will also cost Priceline.com. It should therefore continuously perform and maintain risk management programs. Review of Literature Internet The advent of online business was made possible by one medium, the internet. The development of the internet started in the 1950s when the Defense Advanced Research Projects Agency, DARPA, was asked by the Department of Defense to develop a system to allow the United States to mount a counter attack in the event of a Soviet Union nuclear first strike (Boudreaux Sloboda, 1999). By 1965, DARPA sponsored A Cooperative Net-work of Time Sharing Computers that became the predecessor of the internet. Over the years, scientists, researchers and hobbyists contributed their talents to the development of the internet to become the vast network that we have today (Boudreaux Sloboda, 1999). E-Commerce The internet has created for businesses a level-playing field where the midgets can compete with the titans, where the start-ups can flourish for a fraction of a cost to challenge the old-timers. Indeed, the internet is a grand stage for entrepreneurs to showcase their bright ideas to the business world. Joshi and Yermish (2000) mentioned five occurrences that have been shaping the Internet as a business world. These occurrences are facilitating the transition towards the new media in terms of offering and availing of products and services. The authors identified these occurrences as (1) the separation of the information about products and services from the physical products and services themselves, (2) products and services are becoming information-based, (3) internet bridges distance between consumers and business organizations, (4) internet is a medium for rapidly responding to consumers and markets, and (5) internet allows consumers to become agents of marketing (Joshi Yermish, 2000). The following is a tabular summary of descriptions for each occurrence: Occurrences that Have Made the Internet a Business World Increased Separation of the Flow of Information Information about products and services is distinct from actual products and services. Moreover, information travels to consumers and buyers faster than the provision of the physical orders themselves. Increased Focus on Information Flows Products and services are technologically intensive and may not be necessarily material objects. They may be delivered solely on the internet, from the internet or to the internet. Reduced Distance The third aspect to the new economy is the shrinking physical distances. In the new economy, proximity requirements have been almost totally removed as (in theory at least) everyone is connected with everyone else. Rapid Response Businesses are provided with real-time feedback from consumers while consumers get swift response from businesses. Rapid response allows businesses to be consumer-focused, service-oriented, and flexible as they are fed information about their performance and the competitions operations in a fast manner. Using the Customer as a Marketing Agent Because internet is a medium where consumers can provide feedback and get response real-time, consumers may act as a marketing agent for a company. They can easily talk about favorable services and positive experiences they have had with a company and then go on sharing these experiences or talking about these services online, where thousands of people may be able to chance upon their insights. Matthewson (2002, pp.45-46) sets out the steps in achieving best practices in online buying process where consumers go to the companies to buy goods and services: customer acquisition, segmentation and targeting, promotions, online ordering, order fulfillment and after-sales support, and up-sell and cross-sell. Although the internet is a powerful medium, harnessing it does not guarantee success. Brynjolfsson Urban (2001, pp. 121-122) outlined practices that can make companies lead or lag in the industry. Some of the leading practices include focusing on matching appropriate technology to business strategy and customer requirements; ensuring that appropriate technology capability and capacity were internally in place or available through partnering; building technology platforms to support Internet, intranet, and extranet applications, with a view to reinforcing, improving, or changing the value propositions of their core business; early adoption of Web technologies to achieve a comp etitive advantage; and learning the technology in the context of developing an information or marketing strategy (Brynjolfsson Urban, 2001, pp.121-122). Lagging IT practices include having the IT department responsible for e-business developments; having underfunded and undervalued IT and e-business developments; treating IT and Web-based technologies as a cost center rather than a profit center; and positioning the CIO as a specialist functional manager (pp. 121-122). Travel Agent SWOT Analysis in C2B Model In a C2B business environment, travel agents with online presence clearly possess a great deal of strengths. However, with competition from small-time and big-ticket players ever-present, travel agents must constantly be on the lookout. This is because on the online environment, other travel agents can easily duplicate their strengths, bank on their weaknesses, seize opportunities faster, and thwart threats more formidably, all in swift turn-around time. Below is a tabular analysis of the SWOT of travel agents operating in an online business environment. SWOT Analysis Internal External Maximize Strengths The strengths of a travel agent in an online C2B model include abilities to rapidly communicate with consumers, get their travel requirements, deliver these requirements to businesses, receive feedback from consumers for services and products delivered, and create possibilities for future collaborations. Opportunities The opportunities would include the chance to cater to untapped segments of both the local and global marketplace. Minimize Weaknesses The weaknesses would include the need to respond to consumers and businesses 24 hours a day and seven days a week at quick turn-around time. Threats The threats would of course include security concerns and competition from other C2B that continuously enter the industry. Conclusion Internet is a potent tool for surviving and competing in the travel industry. However, companies and agents must know how to use this medium to their advantage as the internet has its kinks that can spell big troubles. To stay afloat in the travel industry, agents and companies must bank on the strengths of the internet and develop strategic plans that would help them sustain operations both in the short and long term (Chopra. Van Mieghem, 2000).

Engineering Drawing Distinction Computer Science Essay

Engineering Drawing Distinction Computer Science Essay There are two methods of producing engineering drawings. The most common way of drawing in engineering used to be done by hand on a piece of paper. These drawings were time consuming; they needed precision and skilful draftsman. They are still used because this is a quick method if we talk about simple sketches. On paper we can draw in different techniques that include isometric, oblique and orthographic. During my first assignment I had to use the manual technique. In this paragraph I will explain what they are. Oblique- This technique is based on showing the front of the object in 2D and the side and top in 3D. If we have a cube we will need to draw a square and to its right side measure 45 °. This is where lines will go to create the side. Generally, I did not find it very difficult from my point of view. Oblique involves simple equipment such as pencil, ruler and a protractor. A drawing that is usually drawn in oblique contains its benefits and limitations such as we can see the full front of the object (advantage) or that it isnt good enough in architecture where most drawings are isometric which is harder (inconvenience). Architectural drawing in Isometric (google.com)Isometric- Technique is slightly more complicated as it involves two 30 ° angles and if we want to draw an Isometric circle it appears to be quite hard. We will need the same equipment as in oblique however to draw an isometric circle we need a compass as well. The benefit is that we will see 3 Dimensions in more detail and it is suitable for architectural drawings. The limitation is that to draw some components in isometric more work needs to be done and it isnt easy for a beginner. Orthographic- Orthographic involves 1st and 3rd angle projections however it is easy to draw because it is in 2 dimensions. The equipment is the same as in case of Isometric. The drawing itself is very nice and simple however more details are needed such as hidden lines or sections etc. Typical Orthographic drawing shows plan, front and the side. An advantage is that it contains a lot more details and it is therefore used in manufacturing for plans. The disadvantage is that you will not be able to see how it looks as a 3D object. BELOW: equipment that can be used in the manual technique (google.com) Manually produced drawings are good because the drawer can develop his/her skills and it is suitable for quick sketching. We can just sit down with a piece of paper and a pencil and make an instant drawing. If we think back to the times where blue prints were used they were still done by hand. Manual drawings were very good however the drawer needed and still needs a lot of patience when producing a drawing not to make errors which may be disastrous for the project. Precision plays a big part in this type of drafting. We are in a higher risk of getting things wrong and if for instance the line is very thick rubbing it out will leave marks and the drawing will look not as professional. This may only spoil the neatness of drawing but we will look like an unprofessional drawer which is why it is so important to spend time and do something very well. Drawings produced manually have an advantage because when an error is made then it can be rubbed out. During my assignment work where I was asked to produce engineering sketches done manually, I found that a drawing needs to be thought through rather than rushed. This gives the drawer more calmness and so he can do it in a very short time with minimum of mistakes. The manual technique is suitable for different paper formats but with any type of formats there need to be some scaling. If we were to produce a drawing of a cars engine it will be hard to put it on A4 paper so as finding paper that is big enough to draw the engine. Scaling is simply making the picture smaller by dividing the actual size by a number that will allow us to fit the engine on paper. Could be by 8 or 25 this will depend on the engine and the paper format as well. Personally, I have used scaling for few components such as the machine vice because the actual size wouldnt fit on A4 paper. The scaling may be used wi th all of the manual techniques which is a big advantage. Manual technique is suitable for people without the knowledge of computers and software. It is therefore used in many cases. It is not used by professional companies mainly because if an error occurs which can happen within the manual technique then big sums of money can be lost. Another reason may be that everyone wants to be distinguished as a professional company who can afford a CAD drawer and so they hire a person to work on a computer rather than on paper. In fact any design starts with a paper drawn concept so originates from pencil and paper. Drafting companies dont use manual drawing because of the fact that the customer requires a formal drawing in a simple format with many details and as much clearly as possible. It is a harder task in manual drawing because it will need to be though through several times and the drawing will require lot more time. Summarising the manual technique is a good way to sketch things. The equipment needed to draw in this technique is simple to use and not expensive. The method gives us the opportunity to sketch in both 2 and 3 dimensions up to the choice. One thing that is a big unfriendly is the use of paper. This may or may not be a good reason but we need to remember about the environmental impact. The technique isnt going to be hard once we get used to it and practice as much as it is possible. It isnt a very popular technique amongst professionals one because they want to save time and the time is the money, they also want to look professional both in the eyes of their customers and the competition. Manual drafting offers flexibility to mistakes which can be corrected at any time but a problem may be that a CAD drawing can be carried on a memory stick or a CD. In terms of manual technique this isnt possible and the whole drawing needs to be carried around. CAD is a short version of Computer aided drafting. The term can be used to describe software with which it is possible to produce engineering drawings. Producing drawings using CAD was one of my tasks for assignment 2. In this explanation I will try and talk about many different advantages and disadvantages of this technique. CAD software is nowadays a vital tool for company with their own design department. It can also be used by individuals who understand how the software works. The main difference between manual drafting and using CAD is that there is no need for manual skills. Anybody with sufficient training can begin drawing variety of things in CAD. In the software we can draw in 3 Dimensions with the same projections as in manual technique. The software we have been using had a simple interface and after enough guidance by our experienced lecturer the software became very easy to use. Alternatively, there are many books which include details of options and FAQ. ABOVE: Autodesk inventor screenshot (google.com) Software works by following users commands. We have a library of standard components drawn and available to use. The commands include the very basic copy and paste and more complex such as chamfer or fillet. We can draw arcs and lines or circles and polygons. There are dimensions which we will have to enter or play around with a mouse. Before producing a drawing it is worth to set up a page of sufficient size. We can produce a template using this function. An advantage of CAD software is that they dont take up space and carrying them can be done electronically. Program is stored on a computer and any produced drawings can be carried on memory stick rather than a bunch of other drawings. The drawing can then be printed out of any printing station to the desired format. Above all that there is the accessibility. The drawing can be emailed in an electronic form to any other device. It is very good because this way a lot of time is saved if any changes need to be made to the drawing. This is another aspect I found very useful at the time of using this software. CAD software is very useful in making civil engineering plans. In mechanical and manufacturing sector, computer or a laptop can be connected to CAM manufacturing device and the plan will automatically be manufactured by the CAM machine. This minimises the costs of production. Software is expensive because it may cost up to  £10.000 for a year plus qualified person who can use this program and in some cases providing training to the personnel. With time the investment will turn into profit. Mainly because high accuracy and flexibility and on the top of that there is time saved on data transfer and any changes amended. Due to the fact that there are many CAD software on the market there is no easy answer on how the program works. As I have mentioned previously it works based on commands. These can be used to set up the layout of our page, the dimensions of the template and any other configuring options. Set up can include things such as: Extents- Setting up extents will limit the program to work to the page dimensions that we choose. If we want to work on A3 paper this needs to be slightly smaller than A3 paper itself so that it will be able to print the work afterwards. Grid- We have a guidance of reference points in form of a grid. This is a set of dots which can be enabled or disabled when there is a need. With aid of this it becomes very simple to draw lines and angles. Snap- Used to equalise the snap and grid to the same value, it is possible to turn it off. The function works by moving cross hairs on the screen. The drawing command is very simple; it can be anything from drawing lines to circles. Usually for lines we specify a start point and the direction and using the numerical pad we enter the length or angle. In circles we can specify to choose the diameter or radius and enter its data. Editing is also very simple so we can copy and paste, move rotate or trim or extend. The functions will vary depending on the software but these are usually the basic functions that all software contains. Businesses use CAD software because of its profitability. It is reasonable for companies to invest money into software and hire personnel who know how to operate it. It may seem costly but there are many advantages and turnouts. We look more professional and the company is time efficient. There is no impact on the environment by not using bunches of paper. The drawing itself is more eco-friendly. ABOVE: Architectural Drawing produced using CAD (google.com) The CAD software I have used for my assignments had many features that are needed in professional engineering. It contains a library of common devices such as a spring. There are also many types of gears and links. This is very significant because a feature can be picked out from the library and copied to our drawing. This way the time is saved because some components are already drawn. We can solve problem of time consuming isometric drawing using CAD. This is because we have a protractor saying the angles of each line. We will get the exact angle and length of the line. If we were to make something of a round shape we can draw arcs which are simple to do using a program. In addition to that we can label many things on the drawing or annotate it automatically. Using labelling on an engineering drawing we can draw any text which could be the standards, name of the company and the draftsperson and so on and so forth. Architectural companies may want software such as Autodesk inventor which is more suitable for their area of interest and could be used to create interactive plans and visualisations of buildings. For mechanical there is a special program called AutoCAD Mechanical which I have used personally. These programs are all related however they have different functions which are specific for the area of engineering such as the architecture. This is why a manufacturing company will not need software which will not be useful for them although it may be suitable for a specific product drawing. There are negative points to CAD as there were to manual drafting. One of them is that to get this an investment must be made and if there is no turnout, then there is no need for it. If the company has it is treated more professionally however the software isnt just totally reliable because a skilled draftsman is needed which also costs money. Mistakes can happen and so they can be made using CAD as well. Wrong labels or symbols can have a major effect on the business. We can see that both manual and CAD drafting techniques have good and bad points. CAD is more professional way of drawing however an idea starts from a piece of paper and a pencil which is manual so there are established connections between the two. Nothing is perfect and so these two techniques may not be suitable for something but they will do better in another task. The described CAD method does not require drawing skill from the user and it is more tolerant to mistakes because it will not be seen. Manual drawing requires more skills and uses paper which is gained from chopping down trees so it has an impact on the environment. The fact is that we are now in the 21st century and the world will develop as it started as a blueprint and developed to a piece of paper, from piece of paper it became more virtual. We will not predict what can happen to drawing techniques in future and we dont know how much time it will take to develop something new, something that is as popular as the tw o mentioned above. For the mean time the two ways of producing engineering drawings does its job very well.

The Quest for Nirvana in Siddhartha Essay -- Hesse Siddhartha Essays

The Quest for Nirvana in Siddhartha    In Siddhartha, by Hermann Hesse, Siddhartha and his friend, Govinda, leave their sheltered lives as Brahmins, Hindu priests, to be Samanas, ascetics who deny themselves all pleasure. Some years after, they meet the Buddha, whom Govinda stays with to be a monk while Siddhartha leaves to continue on his own adventures. Toward the end of their lives, they meet again at a river bank and discover if they have truly achieved inner peace. Hesse uses Govinda as a contrast to Siddhartha. As displayed in excursions with the Samanas, with the Buddha, and on other adventures, Siddhartha is a character who is more independent and must learn on his own while Govinda is more dependent and feels he must be taught.    Microsoft Encarta Encyclopedia      According to Microsoft Encarta Encyclopedia, Hesse was born in Germany in 1877. After rebelling from traditional education and being expelled from the seminary in which he was enrolled, he educated himself mostly through books. In his earlier years, he became a bookseller and journalist, which may have inspired his first book, Peter Carmenzind. Being a pacifist, Hesse moved to Switzerland during World War I. He came in contact there with renowned psychologist Carl Jung who inspired some of his better-known works.    Frank McLynn   Edwin F. Casebeer   Joseph Mileck   New Standard Encyclopedia   Ernst Pawel   Felix Anselm      Frank McLynn, a biographer of Carl Jung, states that Hermann Hesse, following a breakdown, began psychoanalysis with one of Jung's pupils. It was through this pupil that Hesse eventually came in contact with Jung in 1916. According to noted Hesse... ...dhartha and learn from what he sees without being taught. Theodore Ziolkowski notes that characters of Hesse have transformed from trying to escape their problems more toward trying to resolve their inner vision. Siddhartha and Govinda are both. The two characters try to escape their suffering by trying to learn how to deal with pain by exposing themselves to immense amounts of it while they are with the Samanas. However, they realize that this approach will not help the problem: human suffering exists as emotional as well as physical pain. They must learn how to separate themselves from this suffering, not hide from it; that is Nirvana. Their paths separate because Siddhartha's adventures are based on those of an independent man who will try to teach himself, whereas Govinda's are based on those of a dependent man who prefers to learn by example.   

Reality and Illusion in Shakespeares Hamlet - Reality, Appearance and

Reality and Illusion in Hamlet    Shakespeare’s play, Hamlet, begins with the appearance of a ghost, an apparition, possibly a hallucination. Thus, from the beginning, Shakespeare presents the air of uncertainty, of the unnatural, which drives the action of the play and develops in the protagonist as a struggle to clarify what only seems to be absolute and what is actually reality. Hamlet's mind, therefore, becomes the central force of the play, choosing the direction of the conflict by his decisions regarding his revenge and defining the outcome. Shakespeare begins Hamlet's struggle with recognition of Hamlet's sincere grief and anger following his father's untimely death. A taste of the conflict is expressed in the dialogue between Hamlet and his mother, Gertrude. Here Hamlet forcefully declares his pain and adds a discerning remark that defines seems as "actions that a man might play." (I.2 ln 84) By acknowledging Hamlet's comprehension of the separation between appearances and truth, Shakespeare gives the audience a reasonable belief in Hamlet's eventual success despite the obstacles he creates for himself.    Developing a convincing scheme by which to determine the goodness of the ghost and to achieve revenge is Hamlet's first action. Hamlet asks his friend Horatio to refrain from commenting on any strange behavior he may exhibit in the future. (I.5 ln 170-179) Later in the play, Hamlet alludes to his actual sanity when conversing with his school friends, Rosencrantz and Guildenstern. "I am but mad north-north-west. When the wind is southerly, I know a hawk from a handsaw." (II.2 ln 377-378) After adequately concealing his intentions, Hamlet begins to doubt his own character. He compares himself to an actor who... ...struggle for revenge. Nevertheless, the central driving force of the play remains Hamlet's mind. The new king, Fortinbras, assures the audience that Hamlet "was likely, had he been put on, to have proved most royal." (V.2 ln 391-392)    Works Cited and Consulted: Heilman, Robert B. "The Role We Give Shakespeare." Essays on Shakespeare. Ed. Gerald Chapman. Princeton, NJ: Princeton University Press, 1965. Levin, Harry. General Introduction. The Riverside Shakespeare. Ed. G. Blakemore Evans. Boston: Houghton Mifflin Co., 1974. Mack, Maynard. "The World of Hamlet." Yale Review. vol. 41 (1952) p. 502-23. Rpt. in Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Shakespeare, William. The Tragedy of Hamlet, Prince of Denmark. Massachusetts Institute of Technology. 1995. http://www.chemicool.com/Shakespeare/hamlet/full.html

The Joy of Community Service :: Community Service Essays

Never in my wildest dreams would I have even begun to imagine that community service could  Ã‚  be such a rewarding experience. As the oldest child I never had the opportunity of having someone that  Ã‚  could help me with my homework, play with me and help me when I needed something. My parents  Ã‚  once in a while could help me with homework, but once we moved to the United States I was definitely  Ã‚  on my own considering my parents didn’t know enough English to help me. From this moment forward, I  Ã‚  can say I’m very proud of myself for being where I am now without any help throughout my school  Ã‚  years. Yet, I know I could have done better with the help of someone. I figured with the opportunity to  Ã‚  do community service, I could take advantage of this situation and choose something that would help  Ã‚  kids with whatever they needed and maybe even play with them if I had the chance. Looking through the long list of places to do community service, the YMCA Child Care Center  Ã‚  caught my attention. I knew this was going to be a great choice but I didn’t think it could make such an  Ã‚  impact in my life. This child care is an educational and fun place for kids after school to stay at while  Ã‚  their parents get off of work. They have a certain schedule where they eat snacks, do their homework,  Ã‚  go to a Sumba class, play outside and other activities. I had the pleasure of meeting a group of  Ã‚  wonderful little kids. Within the first week of me being there as soon as they walked in they would give  Ã‚  me a hug to greet me. When they needed help with their homework or to tie their shoe they would  Ã‚  come running to me to ask for help with whatever they needed. They made me feel good because I was  Ã‚  someone they looked up to and I had the ability to help them with anything they needed. At first I had  Ã‚  my doubts about doing c ommunity service here because I am a very impatient person especially when it  Ã‚  comes to kids. I didn’t think I could be around so many kids for so long. Yet, the love and respect this  Ã‚  kids showed me helped me become a better and more patient person with them and all other kids in my  Ã‚  personal life. Every day I looked forward to going to the YMCA and spending time with these kids,  Ã‚  helping, dancing Sumba, and playing games with them.

Analysis of Passion Diptychs

The front surface has three registers with ‘each crowned by a cusped arcade with five hanging capitals and six recreated apertures' which ‘means that the enter of each composition is aligns with a capital'. The first direct visual impression left on a beholder is that the diptych is a representation of an ordered chaos. It Is ordered because It Is systematically divided Into three registers on each wing with each register having six recreated apertures equidistant from each other and symmetric.On the contrary, it seems chaotic because unlike some other passion diptychs, each individual registers are not bordered inside (or split according to the number of apertures) to explicitly show different scenes. Instead, in most registers in his diptych, different scenes are interposed which makes an interesting narrative and, comparatively, leads to a chaotic On a good way) display In an otherwise neatly bordered and systematic diptych.This type of representation, In each composit ion, also portrays a lively sense of movement to the traditional scenes which are otherwise portrayed in an iconic style. This diptych is read left to right across the wings and from the top to the bottom without changing directions. Although it is of a ‘normal' directional impulse, the implications of reading the scenes horizontally sakes It easier and provides a potential to understand and meditate on horizontal and vertical relationships between registers.Interestingly, an absence of Interior dividers not only provides more space and therefore, more creatively but also leads to an increased scope to form thematic relationships between registers without confusion. The first register is a rather unusual start to a Passion diptych because most of them usually start with the ‘Entry Into Jerusalem' or an event that Is directly related to the death of Christ. However, both, this diptych and the â€Å"Abbreviated Passion Diptych† egging with the Resurrection of Lazaru s (fig. 1). Both the diptychs have Mary and Martha thanking Jesus for what he's done.In the Dormouse diptych, a disciple or onlooker can be seen scratching his head in bewilderment and amazed at the fact that Lazarus has resurrected. Lazarus is half out of the tomb that held him holding the cloak of Jesus, who is compassionately looking at him while Lazarus does look tired as If woken up from an unfinished sleep. This section of the first register stimulates trust and dependency because Jesus, although he's Ralston someone from he dead, is calm but also compassionate which agrees to the fact that ‘He loved Him' and shows His humanity.The next scene in the first register is the ‘Entry to Jerusalem' where a person can be seen laying down his cloak and the people ‘on the wall', which denotes people in the city watch excitedly for the entry of their Savior. Interestingly, the scale of Jesus and his disciples, and the other half- the people and larger than the people ha iling his entry. Noticeably, Jesus head is held high, Just as a king nobly receives the respect he is due while he also greets them and accepts their joyous praise.However, this is a sharp contrast from the previous scene – The raising of Lazarus – which is relatively melancholy and calm, suddenly turning to erupting praise which provides an interesting twist in the prayer of the beholder. Continuing on, the next register shows the Washing of the Apostles' Feet' . At this instant, Jesus is probably talking to Simon Peter, as is recorded in the gospel of account of John in which he is initially taken aback and refused to have his foot washed by Jesus but when Jesus insists and gives his reasoning, Peter agrees to it.The mood is very ember and to a degree, awkward, as Jesus is doing something very unexpected of a leader. Incidentally, In stark contrast to the ‘Entry to Jerusalem', where Jesus is being ushered and hailed as King with his head held high, in this scen e, Jesus' head is tilted down, and he is missing his outer garment – his cloak. In this scene, Jesus is kneeling down before his disciples, humbling himself before them and washing the dirt of their feet. To the beholder, this reminds him of the nature of Jesus, that he being God and master of the apostles, humbled himself to wash their feet.A viewer s reminded and encouraged in the fact that if Jesus showed that the way of the kingdom is serving, then he too, must serve willingly. Furthermore, unlike the previous scene where Jesus is a ‘head above' the disciples, in this register, he is placed at the same height showing that he humbled himself to their level. The third register is the event of ‘The Last Supper' which consists of two scenes : Firstly, Jesus foretelling that one of them would betray him. He is seen dipping the bread at the same time as Judas, his betrayer (Matthew 26:23). Secondly, Peter is seen leaning onJesus' breast as He breaks it to him that h e will be betrayed and in the process, be denied by Him three times. Here, ten of the disciples seem a bit merry as they enjoy a feast with Jesus. However, Judas looks at Jesus with a mix of guilt and deceitfulness while Peter has his eyes closed, visibly sad that his master is going to be betrayed and that he would deny him three times in the process. The diptych continues onto the ‘Agony in the Garden' at Statement where Jesus is praying, fearing for the punishment that he will bear, while his disciples sleep.The three disciples in front' of him are Peter, James and John while the other eight are ‘behind' Jesus. The trees are curved in order to use the available space and is shown in a smaller scale to the disciples and Jesus creating a background that helps imply that they are in a garden. This scene shows the humanity of Jesus; where he is looking up towards heaven, with his arms raised, wide awake, asking for help as he is visibly troubled. Interestingly, there is a contrast between this register and the previous one.Unlike the last supper, he disciples here are asleep and hence, to a degree, the mood is a bit dull and dreary. However, for Jesus, it is a tense night as He gains his strength from the Father. This encourages a beholder to find His strength in God through prayer when from all around support is waning, lacking or even absent. Onwards, the next register, ‘The Betrayal of Jesus' shows three scenes simultaneously with Jesus presented only one time, making an interesting Juxtaposition of various scenes in one register.In the background are two soldiers who are of a slightly lower height which ivies a more realistic sense of scale to the whole composition. Peter looks on with and Jesus has rebuked him for that act. The disciple next to Simon Peter is seen as restraining him to attack anyone else. Furthermore, the betrayer, Judas Chariot leans in to kiss Jesus while Jesus tilts his head downwards to receive the kiss. Jesus looks a t him disappointedly while Judas looks with guilt and remorse as he slowly comes to the fact that he is betraying his master and God.At the same instance, Jesus is healing Mulches who is shown writhing in pain. Onto the next scene in the same sister, Judas Chariot, overcome by his guilt hangs himself on a tree, naked, with his intestines and innards coming out. There is a burst of activity in this diptych as there are a lot of intense activities occurring simultaneously. If the previous register was tense because Jesus was apprehensive of the wrath He would take on, the scenes in this register are even tenser with almost a deceptive calmness that Jesus shows in every composition.Incidentally, this diptych has no scene representing the flagellation of Christ or the trying of Him at a counsel and goes straight ahead, after he betrayal, to the crucifixion of Jesus. In the register containing the crucifixion, two major scenes occur simultaneously. Firstly, Mary is swooning and is suppor ted by women who have come to see of her son. Secondly, a dead Jesus, flanked by Longings, the Roman soldier who pierced Jesus' side, with his spear leaning on his far shoulder, on the left side, who is convinced of his deity and on the right, Stephan, who offered Jesus sour wine to abate his pain.The soldiers flanking him and the women on the left mourn his death radiating sorrow. Moreover, this composition, in n observer, invokes a feeling of gratitude on meditation. Gratitude, because of the humanity of Jesus, who suffered a horrendous death and took on God's wrath so that all could be redeemed by God through Christ. It also stimulates praise and love when one imagines the degree of humility that Jesus underwent to do what He did on the cross. Interestingly, comparing the bottom two registers, Judas is similar to Jesus hanging on a cross as both have their heads slumped to the left.However, Chrism's torso is bare but his abdomen and loins are covered while Judas' torso is covered while his abdomen and loins are bare. Additionally, Judas' hands are turned out which is similar to the orientation of the hands of Mary, who is despairing, too. Similarly, there exists another diptych, the ‘Passion diptych in three registers (135()-75)' which in form is different from the Dormouse diptych as it has five apertures. Apart from the form of the diptych, this passion diptych varies a lot in terms of expression from the Dormouse diptych. The Dormouse diptych contains a range of emotions and passions.From somberness to Joyous rapture to an awkward tuition – it has it all. However, the ‘Passion diptych in three registers' mostly continues along without much changes in individual expressions of horror or happiness, of Joy or sadness. Additionally, unlike the Dormouse diptych, this diptych doesn't have the cruciform halo and doesn't contain scenes such as the ‘Raising of Lazarus' and ‘The Hanging of Judas'. Furthermore, this diptych also lacks difference in scale and precise proportions that distinguishes itself between a good and great diptych.For example, in the last register, the swooning Virgin is seen as tender, restfully falling into the hands of the women supporting her. However, in this Passion diptych, it seems like she's standing with her eyes closed. In conclusion, the Dormouse diptych is a wonderful piece of gothic ivory that is unrivalled not only each composition provides and produces and how the visual complexity of this diptych make the study of its images rewarding. ‘ Bibliography Lowdown, John, and John Cherry, Medieval Ivories and Works of Art: The Thomson Collection at the Art Gallery of Ontario. British Columbia: Skillet Publishing, 2008