Celebrity Endorsement Essay Example | Topics and Well Written Essays - 1000 words

Celebrity Endorsement - Essay ExampleIndeed, trademark or brand name is a term that is apply to define entities with unique credibility and attraction levels. They are used to drive marketing activities in various jurisdictions overdue to their prestigious nature. Companies prefer using knockout brands names to endorse their product to improve sales units. The institutions use the trademarks due to the financial implications that arise from such endorsements. In particular, strong trade marks results to towering sales that in turn lead to improved financial performance. . Evaluation The journal is selected based on the insightful information that it switchs that create awareness on the financial implications that the use of strong trademarks or strong repute endorsement earns various corporations. The article evaluates the signifi stopce of using strong brand trademarks in carrying out marketing or product promotion activities. It details the impact of strong trademark or cel ebrity endorsement that is becoming popular in well-nigh settings. The practice is gaining momentum since strong brand identities hold great shape and attraction that compels individuals to associating with their ideals or choices. High profile brands or trademarks are used due to their financial implications. ... Managers assert that use of high profile trademarks in the advertisement packets is conventional and beneficial.Author Biography Lan Luo, Jeanie Han, C. Whan Park. (2008). Dilution and Enhancement of Celebrity Brands through Sequential cinema Releases. Journal of Marketing Research, 47, 6, 1114-1128. Summary The article discusses celebrity branding that has provides information leading to erosion or development of the influential nature of celebrities. Celebrities are influential individuals who can shape a products perception and individuals prospects. Their influential nature can transform the perception of various individuals. However, celebrities can dilute their st atus and influence negatively if they engage in incredible practices. The dilution of character and credibility through the adoption of unconventional activities may render them in any promotional activity. However, they can use their skills to build a strong brand identity and boost promotional activities. They can achieve this through visual aspect and development of a sequence of movies or promotional activities. Evaluation The article is selected based on the need for stakeholders in the marketing industry to understand the influence of dilution and celebrity brand enhancement on product performance. The information is significant because it ensures that corporations appoint credible celebrities to drive their promotional activities. Dilution and enhancement of celebrity endorsement hold far-reaching effects on product promotion. The variations lead to low product sales or high sales volume depending on the celebrity status. It is recognizable the celebrity endorsement hold imm ense relations with product brand