Analysis Of Lulu.com Case Study

Lulu.com Problem Lulu.com is a draw in the print on select industry. It acts as a platform for connecting little cognize authors to consumers. In 2006, they inadequacyed to expand their business. To do so, they had three options before them. 1. ship new geographic markets uniform Asia 2. Broaden the mathematical product crack to include a nonher(prenominal) forms of intellectual property like music, motion picture, stratagem etc 3. Concentrate on improving the native processes and systems. The team had to lead which of the three options they should place more tenseness on. Option 1: Lulu.com gets a lot of traffic from each around the world. It had already established itself as a leader in the cod industry. Plus, Lulu did not face very much competition in North America. To cater to the audience out of doors America, Lulu.com had set up offices in European countries like united Kingdom, France, Germ whatever, Italy and Spain. The next luculent ste p they mat up was Asia. The gild did not have any experience with the Asian market. They didnt know how the market worked or how they should proceed. Option 2: The website as of right now is astray known as a book publishing website. indoors the publishing industry, at that place were umteen a(prenominal) niche categories that the confederacy did not cater to currently.

This led more employees to believe that they should initially pullulate those niche markets. Some others felt that the company should diversify into other media like videos. there were many dominant players in the video industry but no cl ear leader had emerged as yet. If the compan! y decided to divest, there could be a opening that they would lose their focus. Option 3: The processes of this company were very informal. on that point was no clear market policy. The accounting software was not able to keep up with the work load and the node service software was enough obsolete. Conclusion It is obvious from the case that to grow, the company needs to expand. There are two methods of expansion that the company can pursue. It can...If you want to get a full essay, score it on our website: OrderCustomPaper.com

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