Advertising To Young Children: A Brief History

Introduction Advertising, for most(prenominal) American children is as ubiquitous as indicate tag, building tree forts, or watching Saturday morning cartoons. It is a significant part of their fooling lives. Studies approximate that children are open to as many as 25,000-40,000 telly commercials a house during their 1,600 1,800 hours of annual viewing (Federal conversation Commission, 2003; Kunkel, 2001). Because give instructions are in admit of spare funding for programs, these befoolns hand become a bribe for advertisers. They surrender negotiated exclusive contracts with school districts that provide them with a oblivious audience that can be highly refined by grade, sex, etc. (Curran, 1999). The internet has alike become a development force in the knowledge domain of advertise. Approximately 90% of children amid the ages of vanadium and 14 years hoar use computers, and 53% have access to the internet (US segment of Education, 2003). According to concern week (2001), the number of websites with no advertise has dropped from 10% of both kids sites brave year to just 2% today. Other forms of advertising such(prenominal) as billboards, magazines, mailers, sponsorships, etc., continue, though non the primary factor by which advertisers attempt to connect with children.

Children: the target Marketers have long accept the scotch potential of the childrens market. juvenile estimates suggest that children count on for approximately $24 trillion in direct consumption each year, and influence an additional $500 billion in family purchases (Moore, 2004; McNeal, 1998). The advertising industry spends $12 billion per year on ads targeted to children, bombarding young audiences with persuasive messages by means of media such as television and the internet (Dittman, 2004). A 2003 submit of 9-14 year olds from seven unlike countries indicated that television is their single most important source for look into (Lindstrom and Seybold, 2003). They love shopping and the considerable majority have a TV in their own...If you take to get a organise essay, order it on our website: Ordercustompaper.com

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