How To Use Video To Boost Engagement Rates With Almost No Budget

How To Use Video To Boost Engagement Rates With Almost No Budget These days, content marketing is all about videos. This trend is expected to continue into the future. By 2021, it’s been estimated that 82% of consumer Internet content will be from the video medium. Video helps marketers improve SEO, increase engagement, and produce higher retention rates. Today, we’re talking to Alex Schofield, account executive at Wistia, where he helps customers reach their sales and marketing goals by using the company’s video platform. He shares how to avoid the pitfalls of creating videos as one-off tactics to create a video strategy and think creatively for unique and budget-friendly uses of video. Reasons why marketers should embrace video (generate awareness and help people make decisions about different problems that your company could solve) People retain 90% of message delivered via video, compared to 10% via text Customers crave authenticity and human connection when dealing with businesses video makes that possible Use video as an inexpensive part of your email strategy to gain exposure; and use social exposure to build influence and awareness of your brand People’s email filters are out of your control, but email is still effective if you focus on how you deliver the video Think strategically about where video can play a part in every stage of your marketing funnel to guide prospects and help push them through their journey Measure success by identifying the goal of the video and funnel stage The B-word (Budget): Different types of videos for different budgets Video Distribution: Include videos on the landing pages of your Website and work with existing avenues (email, social networks, etc.) to incorporate videos Links: Wistia Wistia Learning Center We Just Launched Three Soapbox Ads That Cost $111,000 to Produce Cisco Visual Networking Index: Forecast and Methodology, 2016–2021 SalesLoft: Video in Sales Emails Increases Reply Rates 26% TOFU, MOFU, BOFU: How To Talk To Prospects At Every Stage Of The Marketing Funnel With Emma Tupa From Academy Marketing Resource Hub Write and send a review to receive a care package If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Alex Schofield: â€Å"I’ve really fallen in love with video and everything that it can do for business.† â€Å"(Video helps) people make conscious decisions about the different problems they’re trying to solve, and that your company could potentially solve for them.† â€Å"People prefer to consume their information via video.† â€Å"A well-placed and timed video in a sales email is an undisputed value-add.† You don’t need to have a $10,000 video budget or a $5000 video budget or even a $1500 video budget to create an effective video.