Consumer Behaviour Essay Example | Topics and Well Written Essays - 2500 words - 3

Consumer Behaviour - leaven ExampleIn the modern business scenario, sustaining customer relation is more important that the old and a good deal unsustainable sell-it-forget-it attitude. To build consumer loyalty and brand appreciation, marketing man agers are increasingly turning to consumer psychology to create products and ad campaigns that are more compelling to the human psyche and easily retained in the human mind.In business, e very(prenominal)thing has a life cycle. Products, services, ad campaigns etc. have a vibrant plosive consonant of activity afterward which it loses its sheen and becomes a liability on the company that promotes it. Even concepts have a life period after which they lose their relevance. This applies to ad campaigns as well. Ad campaigns have to be devised, modified, upgraded and dispersed at the proficient time and with optimum intensity in order to be of any value. Ad campaigns have to be devised keeping the consumer in mind. This means that each ad campaign will have an intended audition as its focus. Depending on the focus, ad campaigns will have to change its tone and tenor to attract the circumspection of the audience.A textbook definition of consumer behaviour is The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to execute needs and the impacts that these processes have on the consumer and society. 1Not every ad is suitable for all age groups. Ads that are targeted at the young must be suited to their style and concepts. In addition, a very important point that campaigners have to adhere to is that ads must also satisfy peer pressure and non only the demands of the individual. Many young customers are easily swayed by peer pressure while fourth-year folks are more working while considering the services that they plan to buy. Hence, while ads with a practical message often work well with older people, younger consumers