Consumer behavior Essay

1. A marketer of wellness food is attempting to instalment its market on the basis of Australia consumers self film. tell apart the four types of consumer self- realise and prove which one would be most effective? There have 4 types of self image which atomic number 18 actual self image typify that how consumers see themselves the second one is warning self image call back that consumers would like to see themselves third one is social self image mean how consumers feel other see them and the last one is ideal social self image which mean how consumers would like others to see them. For the health food products that are consumed privately, consumers might be guided by the really self image. Consumers might select a different self image to guide their attitudes or behavior2. Describe the type of promotional communicate that would be most suitable for a) Highly dogmatic consumersb) Inner direct consumersc) Consumers with high optimum stimulation levelsd) Consumers with high d egree of recognitione) consumers who are visualizes vs consumers who are verbalizes3. Find iii print advertisements based on Freudian personality theory? Sigmund Freuds psychoanalytic theory of personality is the ground of modern psychology. This theory was built on the premise that unconscious demand or drives, e specificly sexual and other biological drives are at the heart of human motivation and personality. Inside the theory, there have three interacting systems are id, superego and ego. For shell, there has an id-driven impulsive behavior which is the Courtesy of Interflora Interflora Australia. The other example is emphasizes the pleasure benefit from Passion Pink Venus.4. How does sensory registration preserve advertising comprehension? How can marketers overcome sensory adaption and increase the likelihood that consumers will notice their ads? The term adaptation refers specifically to getting apply to certain sensations, becoming accommodated to a certain level of stimulation. Sensory adaptation is a problem experienced by many TV advertisers during special programming events such as Olympic games. Somemarkets seek anomalous or technological media in which to place their advertisements in an effort to pucker attention.5. The sell stores have images of their own that serve to influence the perceived lumber of the products they carry, as well as the decisions of consumers as to where to shop. A study of retail store image based on comparative pricing strategies open up that consumers tend to perceive stores that offer a small discount on a large number of items as have lower prices boilers suit than competing stores that offer large discounts on a smaller number of product.6. Describe how manufacturers if chocolate bars can apply their knowledge of differential door to packages and process during period of a) Rising ingredient costs the financial take a chance because the product will not be worth its cost, it is depend on their choice s to a few safe alternative. b) Increasing competition it is the social try which a poor product can attract customers to choice and it may cause in the social embarrassment. c) Heightened consumer awareness regarding nutrition and ingredient labeling it is the mental risk which a poor product choice will beuise the customers ego.